A decorated dining table set with blue and white plates, bowls of strawberries and salad, a cucumber appetizer, a bottle of green drink, and flower arrangements in vases.

TheTable.

Los Angeles

2025

The Table was created as more than a coffee cart. It’s a space for connection. We designed the visual identity to reflect the warmth, hospitality, and community that define Hillsong LA, building a brand system that feels both elevated and approachable.

  • A table with a green and white checkered tablecloth set with menus and upside-down glasses in an outdoor dining area. A large blue cup with 'TheTable' logo is overflowing from a white to-go cup also labeled 'TheTable'.

    TheTable. | Cups

  • A large illuminated sign on a wall displays various images and text about the concept of home, featuring a coffee cup with cream, a wooden chair, a green powder, and text that reads, 'The Table Welcome Home. There's a Seat for You. Everyone knows a home is built around The Table.'

    TheTable. | Posters

  • Outdoor cafe menu board listing coffee and non-coffee drinks such as espresso, americano, macchiato, cortado, cappuccino, latte, flat white, mocha, brewed coffee, drip coffee, cold brew, non-coffee drinks, hot chocolate, matcha latte, and tea.

    TheTable. | Menu

  • A close-up of a pole with two stickers, one saying 'TheTable.' and the other showing a simple line drawing of a table. In the background, there are people walking on the sidewalk and several parked cars along the street, with buildings in the distance.

    TheTable. | Stickers