Modern architectural ceiling with light fixture and the phrase "Heart for the MISSION" in white text.

Heart for the Mission

Hillsong California

2025

Designed the full campaign identity for Hillsong California’s Heart for the Mission offering—a statewide initiative supporting the church’s vision for the future. The campaign served as the culmination of the Blessed Are the ___ series, centered on the theme “The Kingdom of God is Here.”

  • A purple background with a biblical verse about vision, mission, and faith written in black text, with part of a microphone visible on the right side.
  • A woman and a man walking on a city street with parked cars and skyscrapers in the background.
  • Split image showing a sidewalk sign with the message "Take Another STEP INTO the KINGDOM" on the left side, and a blue flag on the beach with the words "THE KINGDOM of GOD IS HERE" and "Heart for the MISSION" on the right side, set near the ocean during sunset.
  • A young girl with curly hair and a striped shirt sitting on a bench, looking upward in a dark room, with the text "The Kingdom of God is here" overlaid.
  • Blue poster with white text stating 'The Kingdom of God is Here & We're all In,' signed by Hillsong, mounted on a beige stone wall under sunlight.
  • A white canvas tote bag with black text lying on a concrete surface, partially in shadow. The text reads, "WHAT'S YOUR NEXT STEP?" and "Heart for the MISSION."
  • Billboard on a weathered building with peeling paint, displaying a church event in Los Angeles with the text 'Welcome Home' and the Hillsong logo.